Core Features

AI Explainer Bot

The AI Explainer Bot is a context-aware chat assistant built into every analysis report. It has full knowledge of your scores, recommendations, and page content — so you can ask it specific questions and get answers tailored to your exact situation.

Opening the bot

In any analysis report, click the chat bubble icon in the bottom-right corner, or click the Ask AI button in the report header. The bot opens as a side panel without leaving the report — you can ask questions while looking at your scores.

What you can ask

The bot is pre-loaded with your analysis context. Example questions that work well:

"Why did I score 44 on E-E-A-T and what's the quickest fix?"
"Can you write me the FAQ schema JSON-LD for my page?"
"What's the single change that would have the biggest impact on my overall score?"
"Explain what speakable schema is and show me an example for my content."
"My page is about [topic] — what fanout queries am I missing?"
"Can you rewrite my introduction section to answer the query directly?"
"How does my Retrieval Cost score compare to typical well-optimized pages?"
"Generate the HowTo schema for my tutorial article."

Guided walkthrough mode

Click Start guided walkthrough to let the bot walk you through your analysis results systematically. It will:

  1. Summarise your overall score and what tier it falls in
  2. Walk through each dimension from lowest to highest score
  3. For each dimension, explain what's causing the score and give the top 2–3 actions
  4. Finish with a prioritized action plan you can copy into your task manager
Schema generation
The most time-saving use of the bot is schema generation. Ask it to write the JSON-LD for your page type (FAQ, HowTo, Article, Product) and it will generate complete, copy-paste-ready code based on your actual page content.

Context and limitations

The bot is context-loaded with:

  • Your full analysis scores and sub-scores
  • All recommendations from the current analysis
  • The page content (for URL analyses) — first 4,000 words
  • The target keyword and detected industry
  • Competitor gap data if competitor analysis was run

The bot does not have access to your CMS, live analytics data, or previous analyses. It operates only on the current analysis context.

Note
Each conversation resets when you navigate to a different analysis. The bot doesn't remember previous conversations.