Core Features

Competitor Analysis

Competitor analysis runs each competitor page through the same 7-dimension scoring engine and produces a side-by-side gap report. It shows you precisely where competitors outperform your page — and where you have the advantage.

Adding competitors

There are three ways to add competitor URLs:

  • Accept the auto-detected competitor suggestions when you enter your URL (see URL Auto-Detection)
  • Enter competitor URLs manually in the analysis setup form — up to 3 on Pro, up to 5 on Agency, up to 10 on Enterprise
  • In the Competitor Gap panel of any existing analysis, click 'Add competitor' to add a URL and trigger a comparison

Reading the gap report

The gap report shows scores for each page in a comparison table:

DimensionYour pageCompetitor AGap
AEO Readiness5281-29
Retrieval Cost6874-6
HTML5 Semantics7165+6
Accessibility5588-33
E-E-A-T4479-35

Red negative gaps are where a competitor outperforms you. These are prioritized targets — fixing a large gap (e.g., -35 on E-E-A-T) will likely shift AI engines to prefer your content. Green positive gaps show where you already have an advantage to protect.

Gap-specific recommendations

The competitor gap report generates a dedicated set of recommendations specifically focused on closing the largest gaps. These are different from your standard recommendations — they're framed in terms of what the competitor is doing that you're not. For example:

"Competitor A has an FAQ schema block with 8 question-answer pairs directly addressing the query intent. Your page has no FAQ schema. Adding structured FAQ content could close a significant portion of the 29-point AEO Readiness gap."
Most valuable use case
Find a competitor page that consistently appears in AI answers for your target query. Add it as a competitor and the tool will reverse-engineer exactly what makes that page get cited — giving you a direct blueprint to match or exceed it.

Content coverage gaps

Beyond scores, the gap analysis also compares fanout query coverage — which related questions competitors answer that your page doesn't. Adding content to address these gaps can dramatically improve your breadth of AI answer placement. The fanout gap list is ordered by query search volume and relevance.